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Monthly Archives

May 2015

How We Market Your Home Online

By | Sellers | No Comments

Let’s cut through the hype you may be seeing as regards Internet marketing of Mountain View real estate. Sure, every brokerage worth its salt has a website. And, our website is better than most in presenting our seller listings to showcase them to their greatest potential. And, we’re really good at all of that SEO, Search Engine Optimization, stuff. That’s the stuff we do on our site to get as high in search engine results as possible to get the most in search engine visitor traffic.

However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Yahoo or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? We want you to learn about the power of “syndication,” and why we spend significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. We have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within days of your listing going live.

So, although we’re getting great search engine exposure, we’re not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing at our website. It’s there that we shine in marketing your Mountain View real estate property once we’ve attracted visitors from these other sites.

  • We take a full and expert suite of professional quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.
  • Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. We’ll work with you to produce the very best marketing approach for your property.
  • Thorough professionally written text descriptions and very thorough MLS® information fields to bring every facet of your property to the prospective buyer.
  • Once a buyer gets to our site from these many conduits, we don’t just let them look and leave. We offer showings and other special information about the market and your property in exchange for their contact information. If we can get into direct contact with them, it’s going to increase our chances of selling your property to them.


Search Area Listings by Map

By | Search Homes | No Comments

Sometimes using price range and features alone isn’t the best way to become informed of new Mountain View, Sunnyvale, Campbell, Cupertino, Los Gatos, Santa Clara, Saratoga, and San Jose real estate listings. Using this map search, you can zero in on neighborhoods or areas and find all of the listings. Sometimes setting a price range can rule out the perfect home simply because it’s a few dollars above or below the range you set. Innovative map based home searches are viewed by many buyers as the easiest and fastest way to find a perfect home. It used to be that you could only enter the city as your search parameter and from there you would need to view every home for sale in the city. Not any more, now you can easily zoon in and out on local landmarks, schools and roads to find the perfect location for your home.

Receive Listings By Email

By | Buyers | No Comments

Receive MLS Listings in San Jose By Email

Simply provide us with your buying criteria and we will set you up on an automatic property search in San Jose, Cupertino or anywhere in the San Francisco Bay Area. You will receive updates immediately when a new homes is listed that meets your criteria. Don’t miss an opportunity to buy the perfect house because you were too late to view the home after it was listed. Use a responsive real estate team who is ready to jump as soon as new homes hit the market and is ready to get you in the door and write an offer to secure the purchase.

The San Jose MLS

When an agent lists a home for sale, they go back to their office and enter the listing into the San Jose MLS database. This information is syndicated to large property portals, however, there can be a delay between when the agent enters the listing data into the MLS and when it shows up on portals such as realtor.com. By signing up to receive MLS updates from the San Jose MLS, you will receive an email as soon as the home is officially listed for sale.